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Soon, the buzz will be about Onehub!

The best thing about marketing a web service is sometimes it markets itself, especially when the service is viral in nature.

You’ve probably heard of buzz marketing or viral marketing.  Both of these marketing techniques are really just forms of word of mouth propelled by the internet.  One person or company uses the service and tells someone else about it — it can be face-to-face, over SMS, on a message board, in a blog post, over instant message, etc.

Making it Viral

There are several things that the service or marketing campaign must do to be viral.  But without these 4 things, it just won’t work.  You’ve got to…
1. Give the people a reason to talk – something free, great product, promotion
2. Provide an easy way for the message to spread or others to find out about it
3. Use existing communication networks
4. Make sure it’s scalable

Viral marketing can be extremely beneficial to a start up because it is inexpensive — in fact, most of the time it is free which is a great return on investment!

This is why you won’t see a lot of expensive advertising from us in the future.  We are building a great product that people will talk about and recommend.  Most likely you’ll be hearing about it from your coworkers or business associates.