One of my favorite parts of building a new company is the initial brand work. This starts with the company name and then moves into the visual elements of the brand. The foundation of this is the logo. We are working on the brand with a great local design firm called Turnstyle.
The Onehub Logo
For the Onehub logo we wanted to accomplish the following:
- Make the brand fun and approachable
- Target the brand at business customers
- Visualize sharing information and bringing things together
- Create a mark that works well in small and large scale in both color and black and white uses
- Create a mark and type treatment that could stand on their own
After a few rounds of design, we are very happy with our new logo.
